this post was submitted on 01 May 2024
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That's what I'm saying. This is less manipulative capitalism and more customer experience. It would hold literally no weight on my decision to stay there or at that chain (assuming it's a franchise) again. If the room sucks it sucks. Duck won't fix it. It's a far cry from McDonald's putting toys in happy meals.
But if there were two equal rooms (excluding the duck) at competing hotels for the same price, I'd go back to the duck hotel.
That doesn't make it manipulative. Like you said, it's customer experience and that can make the difference.
Why, did you lose your duck?
He needs a friend.
This is acceptable.
It's not about that. It's about getting people to post online about the cute duck they got from the hotel. It's to plant a positive association of the chain in the subconscious of people scrolling by and seeing the cute story.
A year from now with 2 hotels across the street from each other for the same price, they won't even remember why they have a positive association with the chain. But it'll be there.
But I also don't mind it. If providing a positive experience drives a positive e perception and more money for a business that's fine. It's okay to manufacture good press by doing good things.
This person martechs