this post was submitted on 28 Apr 2024
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That's definitely a good point. I looked it up and found a few places saying it was about 38% of users using adblock on the internet in general: https://techjury.net/blog/ad-blocker-usage-stats/
Although apparently the most adblockers are in Indonesia with over 50%.
So that would suggest that if there is a tipping point where increasing ads backfires, we're not actually that far away from it, and in some places it may have already happened.
Although the analysis that "if you add 10% to the price and lose 5% of customers then it's worth it" is definitely true. This is why there's a bottom to every market where for instance some people can't afford even the basic necessities and become unhoused.