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A little crazy theory:
Maybe they hope that by disabling awards in September there suddenly will be a lot less premium users. Gold and platinum gave a week and a month after all. So there will be a sudden spike in ad revenue just before the planed IPO.
One thing that I can't wrap my head around:
You, a random internet anon, decoded a potential financial strategy.
So do the big capital funds not have analyst teams who also decode that? Why would a big-time investor fall for a ploy so simple it can be explained in 3 sentences on a non-financial forum?
It would still show higher potential earnings, which is all investors care about. Even if they tell investors exactly why revenue is up, and they probably will, investors will see that and say "great! Guess premiums not coming back!"
They won't. If they didn't disclose this fact then it would be fraud.
Not sure that people willing to spend real money in order to remove ads, will be unwilling to use a free ad blocker.
I think you misunderstand the theory.
If you are gifted gold or platinum, you get short term Reddit Premium for free. You didn’t pay for it, but you get to not watch ads.
Reddit removes to ability to gift gold and platinum, and this removes the ability to be gifted out of seeing ads, and now your eyeballs are in poverty Reddit full of ads.
It’s kind of a dumb because Reddit could keep gold and platinum awards and just make them not gift premium features to the recipient anymore, but put no stupid plan past Reddit.
I think like the other comments here it’s going to be some kind of self-paid promotion bump to shoot your own comments to the top of threads.
Ah, you're right.
So what would be the best way to burn any leftover coins before they're gone?
Just leave without flushing.
I always felt like the people who paid for reddit premium were the same people in high school who bought the pool pass to the pool on the roof.
Wait, your high school had a pool? And it was on the roof?!
of course, but you could only buy that pool pass the first week you were a freshman