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Windows 11 Start menu ads are now rolling out to everyone (www.theverge.com)

submitted 7 months ago by [email protected] to c/[email protected]

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Microsoft is starting to enable ads inside the Start menu on Windows 11 for all users. After testing these briefly with Windows Insiders earlier this month, Microsoft has started to distribute update KB5036980 to Windows 11 users this week, which includes “recommendations” for apps from the Microsoft Store in the Start menu.

Luckily you can disable these ads, or “recommendations” as Microsoft calls them. If you’ve installed the latest KB5036980 update then head into Settings > Personalization > Start and turn off the toggle for “Show recommendations for tips, app promotions, and more.” While KB5036980 is optional right now, Microsoft will push this to all Windows 11 machines in the coming weeks.

Microsoft’s move to enable ads in the Windows 11 Start menu follows similar promotional spots in the Windows 10 lock screen and Start menu. Microsoft also started testing ads inside the File Explorer of Windows 11 last year before disabling the experiment and saying the test was “not intended to be published externally.” Hopefully that experiment remains very much an experiment.

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[–] [email protected] 23 points 7 months ago (2 children)

I’m not sure these ads are even paid for by the developers of the apps that show up. It looks like this is an ad for the Microsoft Store in general, as Microsoft gets a percentage of any sales.

[–] [email protected] 9 points 7 months ago

They also may be included if you pay for your app to be on the homepage of the Microsoft store

[–] [email protected] 2 points 7 months ago

Yeah if your app has in app purchases or requires payment it probably can show up here. Probably in the contract you sign to put your app in the Microsoft store