this post was submitted on 13 Jul 2023
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Formula 1

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[โ€“] [email protected] 31 points 1 year ago* (last edited 1 year ago) (3 children)

I understand that they want to give some F1 credentials to their revived Alpine brand, but not the way they did it.

Car branded teams nowadays tend to have a distinctive colour.

Ferrari? Red

McLaren? Orange/Papaya

Mercedes? Silver (now black)

Aston? Green

Renault? Yellow

First year, it was fine. They had a beautiful blue livery with French accents.

Blue is a bit random in F1, as a lot of teams use/ have used it traditionally. Alpine had a chromish tint to it that made it kind of special though.

After that, they partnered with BWT and this is when they traded money for recognition. First races had the pink cars that are just Racing Point to the casual viewers and then they settled for an unpleasant mix of pink/blue which makes them look like a customer team.

Add to this the constant battle to be more than a semi- succesful midfield car and you have a really weak brand.

The only team that I care less about are Alpha Tauri, who seem to be just there so the grid does not feel empty.

[โ€“] [email protected] 15 points 1 year ago (2 children)

Alpha Tauri should rebrand back to Torro Rosso.

[โ€“] [email protected] 3 points 1 year ago (1 children)

Marko said theyโ€™re dropping AlphaTauri name since it isnโ€™t really helping the clothing brand anyway but there hasnโ€™t been news on the new team name yet

[โ€“] [email protected] 6 points 1 year ago (1 children)

Autosport podcast โ€œconfirmedโ€ that it wonโ€™t go back to Torro Rosso though. Which I think is a mistake. Itโ€™s the perfect name for the Italian baby Red Bull

[โ€“] Kwartel 2 points 1 year ago (1 children)

Yeah but itโ€™s probably not Italian for long. They will probably move over to England and will work closer with Red Bull. At least thatโ€™s the rumours

[โ€“] [email protected] 2 points 1 year ago

Gonna cost a lot to rebuild those facilities to England, unless they just borrow/rent Red Bulls tunnel and factory if thatโ€™s allowed

[โ€“] [email protected] 1 points 1 year ago

Apparently theyโ€™re not going to be AlphaTauri in the future. Thought I read something about that

[โ€“] [email protected] 4 points 1 year ago

I understand that they want to give some F1 credentials to their revived Alpine brand

Wasn't it also partly about some accounting benefit for Renault? I feel like I recall reading about that.