this post was submitted on 06 Apr 2024
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He said marketing sets the tone (not the path), and that is absolutely true. Many products are killed or poorly received due to the tone poor marketing set.
This is just nonsense that internet denizens tell themselves because they don't like decisions made in board rooms and can't conceptualize a business development team. Marketing is following orders just as much as some rando code monkey.
The scary truth is: The CEO scribbles "CLOUD 1ST", "FOCUS ON ENTERPRISE" and "WIN AS A SERVICE" on a napkin during a 5-star dinner and everyone below them tries to make sense of it and translate it into a business strategy. No one is really in charge.
Thank you. The one arena where the fault really does lie in few enough hands they fit around a biggish table, and the Internet instead makes a nebulous boogeyman out of "marketing" (don't get it twisted either y'all, I condone zero of the bullshit marketing practices we all hate, but that's also the same table of people) instead of the board.
It's not even secret information. The decision came from the minds of these folks (as they understood what they asked to be measured and think to steer to measure higher numbers of whatever they're measuring):
https://www.microsoft.com/en-us/Investor/corporate-governance/board-of-directors.aspx