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Twitter traffic appears to be declining since the beginning of the 2023 calendar year
(programming.dev)
https://radar.cloudflare.com/domains
Source of this is from Matthew Prince, Co-founder & CEO of Cloudflare posted at 11:34 Jul 9,2023. It was posted to his twitter (@eastdakota). Not linking to twitter bc don't want a deadlink next time twitter makes API changes. And not to drive traffic to twitter :D
Edit: July 11th update, arstechnica published a detailed explanation
Feels like a “no shit, Sherlock” headline but good to see hard proof. Disappointed in it only being a small amount tho
to be fair, the original poster used the word "tanking" and he knows a thing or two about DNS. I thought "tanking" was too click-baity and toned it down :D
Tanking is accurate - they were the 32nd highest traffic domain and now they're 42nd (fell even further since that screenshot was taken).
Ten places, when you're that close to the highest traffic domains on the internet, is massive. Twitter has gone from similar traffic to Bing to having less traffic than Spotify.
Worse though - more than half of their losses over six months happened in the last week or two.
what surprised me here is how much traffic bing gets 😅 integrating with AI was a real pro move, it seems.
Any insight into how much the reduction in traffic is just restricting API usage and actual user interaction? Surely there is a correlation in more API usage (if not just scraping) would drive more engagement?