Not The Onion

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It’s just water in a can. How did Liquid Death become a billion-dollar brand? (www.nbcnews.com)

submitted 8 months ago by [email protected] to c/[email protected]

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[–] [email protected] 2 points 8 months ago* (last edited 8 months ago)

I have plenty of empathy. Maybe don't say that every person's sobriety is unique as a way to invalidate a part of mine.

I understand that some people would consider the taste a trigger that might make them want to drink regular beer. That's how I feel about the smrll of cigarette smoke, even as I'm simultaneously repulsed by it.

For some of us, though, being able to have the pleasant taste without getting drunk makes it easier to stay sober than having no other source for it. It works for me and it works for A LOT of other people too.