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It’s just water in a can. How did Liquid Death become a billion-dollar brand? (www.nbcnews.com)

submitted 8 months ago by [email protected] to c/[email protected]

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[–] [email protected] 2 points 8 months ago (2 children)

Tried it once. The flavor was alright, but it was barely carbonated to the point where it went completely flat before I even finished the can. I definitely don't see the appeal.

[–] [email protected] 5 points 8 months ago

assuming you mean the carbonated one, not the still one (pictured). I like that they're less powerfully carbonated than most seltzers.

[–] [email protected] 1 points 8 months ago (2 children)

I've heard that their market is recovering alcoholics.

[–] [email protected] 2 points 8 months ago

Not sure why you're being downvoted, Steve O for example has LD cans on his vidcast all the time when talking about addiction and such. Recovery being a big topic he touches on a lot.

[–] [email protected] 2 points 8 months ago

Their market is everyone who drinks water at a music venue