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This is interesting. What do you mean industry average is 130F? When coffee is filtered the water needs to be just a few degrees below boiling or the infusion doesn't happen properly. In order to serve coffee at 130F they would either make a bigger batch and store it in a thermos, keep it on a hot plate, or alternatively the customer would need to be kept waiting untill the coffee has cooled enough before serving it to them.
I agree that near boiling hot coffee is too hot to drink and even after it has cooled down a bit it's still too hot for anyone to properly get to taste all the aromas of the coffee but personally as I like to take my time with it I want it served hot because if they give me 130F coffee and I cool it down further with some milk I'd basically need to chug it right away or else it'll get cold before I finish it.
There's a safety regulation, but the mcd manual almost said outright to ignore it. And there had been numerous incidents before, and even court cases. They were finally fined something like half a days' profit from the sale of coffee. Only the scale of of mcd makes it seem like more than what the paperwork costs anyway. Personally, I think someone in the C-suite should get jail time for 'gross bodily harm', or whatever.
I'm reading the wikipedia article on this but can't find any mention of safety regulations relating to the temperatures at which hot beverages must be served. It says that "... McDonald's required franchisees to hold coffee at 180–190 °F (82–88 °C) ... coffee they had tested all over the city was served at a temperature at least 20 °F (11 °C) lower than McDonald's coffee."
Only mention of 130F was made by McDonald's quality control manager Christopher Appleton who "... argued that all foods hotter than 130 °F (54 °C) constituted a burn hazard, and that restaurants had more pressing dangers to worry about."
I struggle to understand what the optimal resolution to this would be. You need boiling water to brew coffee. That's a fact which any coffee snob can confirm. While it's not a technical impossibility to serve coffee at lower temperatures, a regulation like this would make it near impossible for coffee shops to serve fresh coffee and this applies to tea aswell.
Yeah, but they didn't serve 'fresh' coffee, the whole point was to make a giant urn of coffee and sell coffee from that all day. I don't know what the boundaries of those rules were, it's entirely possible it's different if you serve it in an open steaming cup, but this was Styrofoam take away cups.
Their customers had had problems before, but they didn't care. I think that's what got them in the end.