Fediverse

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This might help explain the spectacular launch of Threads (lemmy.world)

submitted 1 year ago by [email protected] to c/[email protected]

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Automatically creating a shadow account for everyone on Instagram?

Even allowing people to follow that account?

Sounds like they really wanted to push Threads out the door in a big way.

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[–] [email protected] 7 points 1 year ago* (last edited 1 year ago)

The fact that WhatsApp is so crucial may very well be the reason. In India and places in Europe, WhatsApp is literally a direct replacement of texting, which means it contains communications from practically everyone and everything - your workplace, your local government, your grocery store, your gym, your friends and family, public services, etc. And since your chats themselves are E2E encrypted, the background usage data Meta can extract from users will be too dirty and unmonetizable.

Their interactions on Facebook and Instagram - now that's rich data. They get to know exactly where and with which people your preferences and interests lie.