this post was submitted on 03 Feb 2024
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159
Advertisers slashed spending on X by more than 55% ahead of this year’s Super Bowl (www.businessinsider.com)
submitted 9 months ago by [email protected] to c/[email protected]
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Advertisers slashed spending on X by more than 55% ahead of this year’s Super Bowl::Top advertisers including NFL Enterprises, McDonald's, and YouTube, spent $48.4 million on X ads in 2022 — last year, they spent just $21.1 million.

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[–] [email protected] 33 points 9 months ago

TIL 45% of last year's Twitter ad revenue came from racists, misogynists, homophobes, transphobes, xenophobes, antisemites and other conservative bigots.