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Own a Roku TV or streaming device? You're about to see a lot more ads on your home screen
(www.techradar.com)
This is a most excellent place for technology news and articles.
Apple TV is a premium streaming box without ads. The privacy aspect is less clear, but probably better than Samsung, Google and Roku that are all harvesting data.
An open source solution would be better.
Apple chargers more and isn't openly selling data (Samsung) or openly selling ads (Google). The commercial activity provides some insight here, that suggests Apple is better for privacy.