this post was submitted on 17 Jan 2024
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They did for ~20yrs and probs still do to an extent but it's an arms race[1]. Every time Google implement anti-spam features, SEO companies adapt. The problem is the webmaster guidelines Google published openly are often the backbone of any decent SEO.
I've been a web dev since I left uni in 2005 and worked for several SEO companies and even founded one. IN that time they've successfully destroyed multiple SEO/marketing agencies with their tweaks. They've decimated entire industries with their monopolistic practices (flight information, shopping comparison, mapping, etc).
I don't wanna get into the blame game between Google vs SEO companies except to say: Google are cunts and you should vote by leaving them. They are not a benevolent company. They are the Micro$oft of the web and have ruined businesses[2] worldwide. They're just very good at PR and keep a lot of the bullshit they do out of the public eye.
[1] Matt Cutts was a fascinating guy and was at the forefront of Google's spam fight and communicated regularly with web devs/marketers.
[2] In addition to the mentioned flight information and price comparison monopolising. They fucked smaller e-commerce companies effectively handing business to big players like Amazon and eBay by forcing PAID usage of their shopping comparison and Adwords service.
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