Sales follow the tradition of supply and demand. Products come out at their highest price because of expectations and hype. Then, as interest wanes, the publisher continues to make some sales by reducing price to tempt the less interested parties.
But this isn't the formula for all games. While we might agree that games from 2000 or even 2010 are "showing their age", at this point 5 to 8-year-old games are less and less likely to be seen as 'too old' by comparison to hot releases. Some publishers have picked up on that theme, and doubled down on the commitment to the idea that their games have high longevity and appeal; making the most of their capitalistic venture for better or worse.
I recently was reminded of an indie game I had put on my wishlist several years back, but never ended up buying because it simply had never gone on sale - but looking at it now, not only did it maintain extremely positive user reviews, I also saw that its lowest all-time price was barely a few dollars off of its original price.
In the AAA space, the easiest place to see this happening is with Nintendo. Anyone hoping to buy an old Legend of Zelda game for cheap will often be disappointed - the company is so insistent on its quality, they pretty much never give price reductions. And, with some occasional exceptions, their claims tend to be proven right.
In the indie space, the most prominent example of this practice is Factorio, a popular factory-building game that has continued receiving updates, and has even had its base price increased from its original (complete with a warning announcement, encouraging people to purchase at its lower price while it's still available).
Developers deserve to make a buck, and personally I can't say I've ever seen this practice negatively. Continuing to charge $25 for a good game, years after it came out, speaks to confidence in a product (even if most of us are annoyed at AAA games now costing $70). I sort of came to this realization from doing some accounting to find that I'd likely spent over $100 a year on game "bundles" that usually contain trashy games I'm liable to spend less than a few hours in.
For those without any discussion comments, what games on Steam or elsewhere have you enjoyed that you've never seen get the free advertising of a "40% off sale"?
As someone that grew up in the '80s and '90s, it's wild how much different the pace of change in games was then compared to now.
In 1991 I was playing NES games and 256-color VGA MS-DOS games, in 1998 I was playing Half-Life. Every single thing about the experience of video games changed in that span.
In 2017 I was playing Breath of the Wild, in 2024 I'm playing more or less the same game in Tears of the Kingdom.
Well, that is a sign of the medium maturing. We've figured out most basic technological limitations and many design conventions to make games that are as close to the vision of the creators as we want them to be. Until some new great discovery drastically changes how games are made, now it's just a matter of building up on existing ideas, with new twists.
To be fair, emulation and patching is even improving on late 90s to early 10s console games. Sure, you can't evade hardware limitations, but having, for example, ps2 games not slowing down on a CRT with weird motion blur and giving you a big headache makes for an already much more compelling experience.