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Elon Musk's X claims it's now a 'video-first platform' as it tries to reverse an advertiser exodus that has cost it billions in value (fortune.com)

submitted 10 months ago by [email protected] to c/[email protected]

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The claim is a major departure for the service, which has long been known as a destination for posting short snippets of text.

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[–] [email protected] 24 points 10 months ago* (last edited 10 months ago) (2 children)

Do it for the ~~Vine~~ X. Just doesn't have the same ring to it. (Or a different ring cough.)

[–] [email protected] 50 points 10 months ago (1 children)

Man, I still can't believe Twitter had Vine and killed it, especially given everything that has followed

[–] [email protected] 10 points 10 months ago* (last edited 10 months ago) (1 children)

The creators didnt want to monetise it, they wanted 6s video clips without ads interrupting it. Fair play to them really, but it did mean the end of it, Twitter wasnt really profitable either so they couldn't endlessly dump money into it and the rise of other short-form video was biting at Vine's ankles as well. I think the original creators went on to make byte, a similar service to Vine, but it never took off, cancerous tiktok did instead.

[–] [email protected] 5 points 10 months ago

Be twitter. Make no profit. Fund side project with zero expectation of ROI. Side project becomes wildly popular. Lose money on it for years. Shut it down for being unprofitable. Wait awhile. New app is a copy of yours and is 100x more popular now. That app makes a lot of money via simple ads. Feel incompetent. Still get bought for $45 billion despite being a useless company. Watch your hard work be driven into the ground by a moron. Your former founder sells out to NFTs. Be X. Beg your users for money. Destroy the platform. Give a home to extremism. Still have users too dumb to realize your grift. Lose a lot of money as usual. Stop existing in a few years. Be no more.