this post was submitted on 15 Dec 2023
245 points (98.8% liked)
Technology
58164 readers
6965 users here now
This is a most excellent place for technology news and articles.
Our Rules
- Follow the lemmy.world rules.
- Only tech related content.
- Be excellent to each another!
- Mod approved content bots can post up to 10 articles per day.
- Threads asking for personal tech support may be deleted.
- Politics threads may be removed.
- No memes allowed as posts, OK to post as comments.
- Only approved bots from the list below, to ask if your bot can be added please contact us.
- Check for duplicates before posting, duplicates may be removed
Approved Bots
founded 1 year ago
MODERATORS
you are viewing a single comment's thread
view the rest of the comments
view the rest of the comments
This is the best summary I could come up with:
Chrome has finally announced plans to kill third-party cookies.
Google's blog post calls the rollout "Tracking Protection" and says the first tests will begin on January 4, where 1 percent of Chrome users will get the feature.
The rollout comes with some new UI bits for Chrome, with Google saying, "If a site doesn’t work without third-party cookies and Chrome notices you’re having issues—like if you refresh a page multiple times—we’ll prompt you with an option to temporarily re-enable third-party cookies for that website from the eye icon on the right side of your address bar."
Chrome's Privacy Sandbox switch represents the world's most popular browser (Google Chrome) integrating with the web's biggest advertising platform (Google Ads) and shutting down alternative tracking methods used by competing ad companies.
Google says its choice to offer this privacy feature four years after its competitors is a "responsible approach" to phasing out third-party cookies.
Google's position as the world's biggest browser vendor allowed it to delay the death of tracking cookies long enough to create an alternative tracking system, which launched earlier this year in Chrome.
The original article contains 402 words, the summary contains 183 words. Saved 54%. I'm a bot and I'm open source!