this post was submitted on 24 Nov 2023
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Cable TV, same thing. This is just old media execs trying to “bring back the magic” or new media execs thinking that old media techniques will work
Apparently when cable first came to be, there were no ads
Probably the same case for newspapers, radio, the internet, movies in theatres, gas station pumps etc. Though each new medium we create has a shorter and shorter Time-To-Ad-Platform runway it seems
The first cable TV system in the U.S. was built in the late 1940s and had ads from day one since it was created to bring network television to communities with poor reception. Cable has always had ads.