this post was submitted on 20 Nov 2023
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It just seems so integrated with Bing at this point. I realize it could be replaced, but that sounds like a huge undertaking and not especially cost-effective, but I'm not in the industry, so that's just my lay observation.
The upside for Microsoft is worth it though. They wouldn't be beholden to OpenAI for LLM technology if they completely replace that with their own in house AI.
They've committed to investing $10B into OpenAI. The engineering cost of swapping out the Bing integration wouldn't even register.
Retrieval Augmented Generation (what they are doing with Bing and ChatGPT) isn't that much of an undertaking. The hard part is making the LLM and the search engine. Putting them together is not all that much work.
But OpenAI is offered on Azure as well so MS can't just drop them and likely has no intention to do so.