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Loblaws credits record profits to “raising prices on things humans need to live”
(www.thebeaverton.com)
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That was the perfect time to do a test run, prices could be raised and the blame put on 'supply chain.' Now they know that there are minimal social/economic repercussions to gouging, businesses can fine tune prices to the absolute limit of human tolerance.
The same with wages, the majority of people are on such shakey ground that they will accept terrible wages because the alternative is homelessness.