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What's contributed to more folks making podcasts? (lemm.ee)

submitted 11 months ago by [email protected] to c/[email protected]

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I know they've been around for ages now, but it feels like in the past few years there's been an increasing amount of people making them and trying to start little gigs/businesses of making them.

What's influenced or contributed to this if it's been an actual increase?

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[–] [email protected] 5 points 11 months ago

I’m a small business owner, and I notice a lot of online entrepreneur-ish businesspeople recommending that everyone start a podcast for marketing purposes. The idea is that you get people to listen, then you get them onto your email list, then you can sell to them. It’s a low cost (but high effort) marketing funnel for people starting out.

The result is that now, every idiot who wants to “coach” people online, or sell an online class, has a miserable podcast. I’m sure the raw podcast #s reflect a lot of 8-episode abandoned shows because Becky couldn’t sell her online hair styling course and quit.