this post was submitted on 02 Nov 2023
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This is why Google has been using their browser monopoly to push their "Web Integrity API". If that gets adopted, they can fully control the client side and prevent all ad blocking.
Thankfully, Firefox is still a thing. If that comes out, it's going to be a hell of a lot more popular.
... and dependent on Google ; they may either push that API into FF or push something different so bad that FF would lose even more users.
https://9to5google.com/2023/11/02/google-chrome-web-integrity-api/
Thank fuck
Delayed... For now
Google also said they would cancel there plan to roll out FLoC after significant pushback a while ago, only to renamed it as Ad Topics and roll them out anyway when no one is looking. If Google do the same with web integrity API, I wouldn't be surprised anymore.
To be fair, FLoC had signifient issues and could be used to fingerprint users. Google's whole point of FLoC was to get rid of third party cookies, to stop sites from fingerprinting users and tracking them throughout the web, so FLoC didn't really solve the problem in that regard. With Ad Topics, only a limited subset of topics are presented to the advertisers, and fake data is injected, making that fingerprinting less likely.