this post was submitted on 29 Oct 2023
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My initial assumption was that it's because it's newer, ~~so they need to make up that r&d cost~~ (edit: I get why this is silly now). Once there is a lot more competition for it, the prices should come down. Similar to how some plant based meats / milks or gluten-free products became more accessible once general people started buying them instead of a tiny group that could be exploited more easily.
I'm just hoping for fewer drunk driving accidents and reduced health issues
Oh boy you are painfully optimistic about capitalism
Let us not forget, 1 trillion types of non alcoholic drinks already exist.
People don’t event know when they a being marketed.
Like seriously, dude. If you think you've had even a tiny fraction of traditional non-alcoholic drinks you've been had. *
That’s the nicest way to put it lol
fair, again I'm just hopeful that this will become a good option for people
R&D cost lol, there’s no such thing. That’s what companies want you to believe so they can upsell medicine and technology.
This is just another market rife for capitalism to ensnare. Some guy crunched the numbers and found that x% don’t drink at events. So to recoup that lost revenue, they made this. The drinks, the ads, the news articles that cover it. All planted to drive up their bottom line.
Because that’s how businesses work. They find an angle and swoop in and start setting up payment systems to see what people will begrudgingly pay for.
I was equating them, probably incorrectly, to things like plant based meat companies that did have to consider margins till they could scale up.
But yes I guess a major conglomerate doesn't have that constraint, and it's probably not that hard to make something that tastes like X beer without alcohol
Non-alcoholic beer is older than most of the people in this thread commenting¹. There's no more "R&D cost" involved in making it. If they're charging more for the non-alcoholic than the alcoholic, it's just straight-up greed.
¹ Source: I was drinking this shit when I was 12—45 years ago, in other words—and even then it was old news!