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Google paid a whopping $26.3 billion in 2021 to be the default search engine everywhere
(www.theverge.com)
This is a most excellent place for technology news and articles.
Relying on people's apathy is a business model with eras of success. Most people have never changed a setting other than dark mode, and even then that's probably your average superuser.
you are actually onto something. When Neeva went under, they were a paid search engine, they made a post explain why. The hardest part was getting people to pay a monthly sub, but getting them to change the settings