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this post was submitted on 20 Oct 2023
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They do have brand loyalty. You can find market research affirming it. The most common traits associated with that loyalty is that Apple offers an all-in-one solution for repairs, easy repairs with AppleCare, easy to use devices (generally), good to great performance depending on item, and the average customer with more than an iPhone tends to have a lot of disposable income and hold what is considered a "professional" career. Or be rich. People also like that their devices hold their value much, much longer than any competitor--and it isn't even close.
I use a mixed ecosystem just fine. Sure, there isn't tight integration with my Apple stuff and my Galaxy Tab Ultra or Windows PCs. But there is basically no integration between Windows + Galaxy Tab to begin with. And what little is there either requires third party solutions or is extremely lacking.
People wrongly think Apple is selling devices and accessories primarily. They aren't. They are selling a platform. I know I can buy something they make and it will integrate nicely with everything else and maybe have a few tricks up its sleeve (take how using iPhone with an Apple TV to calibrate settings is easy and semi-unique). Windows? Not so much. Android? Maybe a little. Because Microsoft's ambitions are on the cloud side at the moment, and Google absolutely will not commit to building a real ecosystem that persists. They try and fail every few years. They could arguably beat Apple at their own game if they could just focus and change their toxic corporate dynamic.