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this post was submitted on 20 Oct 2023
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Technology
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The people buying $700 wheels aren't normal Apple users. They are rich people looking to flex, and Apple is more than happy to oblige. See also the ridiculous brand partners for Apple Watch. I never understood the argument that Apple users are sheep that will buy anything Apple puts out there for any price. Just look at the Mac Pro: who would find that to be a worthy investment vs. building a custom PC for whatever task one is doing?
But then we need to remember that the typical Apple customer owns just an iPhone or an iPad. A small percentage of them own a Macbook of some kind. Even fewer own a Mac Pro. And certainly even fewer than that will own a Vision whenever that comes out.
Just because a company offers something doesn't mean their customers will buy it. Microsoft sells some extremely overpriced garbage, like the surface dial, that has a very clear target audience. It doesn't mean every surface user is clamoring to grab one.