this post was submitted on 17 Oct 2023
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I mean what were you expecting a month from release besides like maybe one additional trailer? The original trailer exists and I’m sure they’re paying to run that somewhere. And once someone sees it they can go watch the dev videos.
It's probably more bad planning then, shouldn't they be peaking the hype just before launch?
If they cared about peaking hype they wouldn’t have told us about the performance problems. But frankly they don’t need to hype CS2 or even sell big at release and they’re well aware of it. Games like the latest annual COD have to sell as much as possible at release because they need players to fill the servers, they need to have an established player base to sell the battle passes to after a month, and the game has a maximum shelf life of a year, before it’s abandoned for the next game. But CS on the other hand doesn’t need to do any of that. It has virtually zero competition so it has a captive audience of everyone who likes modern city builder games, and it doesn’t matter when you buy it, because they aren’t making another one for 5-8 years. They know exactly how much money they’re going to make from this game and they’ll get yours too, whether it’s at release or a year from now.
To put it in perspective, COD games are made fast, and have to sell fast. Since CS1 released, there have been TEN Call of Duty games. In that same timespan were about to get ONE new Cities game.
That's a fair point
And boom, they just today dropped the “one more trailer” I was talking about lol.
To address your month long of no updates critique I generally would agree but they actually did use that time to gather feedback from the closed beta and fix many bugs. They gave a bunch of Youtubers, big and small, access to the closed beta, as well as a discord server with the developers. The Youtubers have been adhering to a CS2 video release schedule and giving feedback directly to the developers and they’re actually listening to them. So it seems like the marketing was mainly aimed towards the hardcore fan base that specifically looks for CS content.