Modified post. Read the edit at the buttom.
Now, call me crazy, I don't think so! I have been an addict and I know how it is to be an addict, but I don't think sugar is as addictive as cocaine. And I really am frustrated with people who say such things.
This notion that it's as addictive drives me crazy! I mean, imagine someone gullible who says, well, "I can control my addiction to ice cream, heck I can go without ice cream for months, if it's as addictive as cocaine, why not give cocaine a chance? It's not like it's gonna destroy me or something?" Yeah, I have once been this gullible (when I was younger) and I hate this.
I do crave sugar and I do occasionally (once per week and sometimes twice a month) buy sugary treats/lays packet (5 Indian Rupees, smallest one) to quench that craving, but I refuse to believe that it is as addictive as cocaine or any other drugs. PS: My last lays packet was 45 ago and I am fine, and this is the most addictive substance I have consumed.
I am pretty some people here have been addicted to cocaine (truly no judgement, I hope you are sober now), so what say you?
PS: If you haven't been addicted to anything drastic as drugs, you are still welcome to chip in.
edit: thank you all for adding greater context.
I realize now that when they talk about sugar, they are not just talking abt lays and ice creams, but sugar in general. I get the studies now. But media is doing a terrible job of reporting on studies.
Also, the media depiction of scientific studies is really the worst. I mean, they make claims which garbage and/or incomplete data or publish articles on studies which make more alarming claims. Also, maybe wait for a consensus before you publish anything, i.e., don't publish anything which isn't peer reviewed and replicated multiple times. Yes, your readers might miss out on the latest and greatest, but it isn't really helpful if the latest and greatest studies in science aren't peer reviewed and backed up well by data.
I feel like a headline "SUGAR IS AS ADDICTIVE AS COCAINE" can and will be life destroying if you don't give enough information. I feel like there should be an ethical responsibility to not sensationalize studies, maybe instead of "SUGAR IS AS ADDICTIVE AS COCAINE" give a headline like "Sugar and Addiction, what science says."
also, https://i.imgur.com/VrBgrjA.png ss of bing chat gpt answering the question.
some articles: https://www.theguardian.com/society/2017/aug/25/is-sugar-really-as-addictive-as-cocaine-scientists-row-over-effect-on-body-and-brain
https://www.healthline.com/health/food-nutrition/experts-is-sugar-addictive-drug
https://www.psychologytoday.com/intl/blog/cravings/202209/is-sugar-addictive
https://brainmd.com/blog/what-do-sugar-and-cocaine-have-in-common/
So the fun thing is, if you reverse that 'Academic peer reviewed source supporting the claim that your body runs optimally on carbohydrates' is also missing. Nutritional research is massively lacking with "tradition" standing in for basic foundational science.
https://link.springer.com/article/10.1186/1743-7075-1-2 Ketogenic diets and physical performance
Basically the theory goes like this, bodies that are glucose adapted can only tap into the free glucose in the blood, which is like 3-5g, not very much. Bodies adapted to fat burning (ketosis) can tap into the entire stored fat reserve for performance. So long term endurance tasks win on ketosis. Glucose is great for burst activity (which is why cortisal/adrenalin cause the liver to produce glucose in the blood, to help with bursts)
Fun fact they talk about pre-modern Inuit diets in your link but completely avoid the fact the Inuit died of natural causes substantially earlier than almost all cultures. It's weird how often those pushing keto reference the Inuit but avoid that bit. Modernity has changed this significantly so modern Inuit have similar lifespans to other people.
https://www150.statcan.gc.ca/n1/pub/82-003-x/2008001/article/10463/4149059-eng.htm