this post was submitted on 11 Oct 2023
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A product with 2002 reviews suddenly has only 2 reviews, and they are not the nicest ones... Whole Amazon with 2002 gazillion reviews suddenly has only 2 gazillion... :-)
Seriously:
I guess they own several of these "companies" where you can buy fake reviews for your product. And now these are facing their revenues sinking.
Do you have any evidence of that? I used to work for Amazon (as a programmer working on financial data, not delivering packages or anything), and they took review quality pretty damn seriously. They knew full well that customers losing faith in the quality of products on Amazon, it could crater their business.
If some product with 2002 reviews suddenly drops to 2 reviews, 1.5 stars average...it'll sink to the bottom of pages of results, and people will click on a different one, with better reviews. It's not like they only have a couple products to offer, and they make money on more or less all of them.
I can't even begin to count how many times I have come acrossa slew of 5 star reviews for something COMPLETELY unrelated to the listed item at the very top of search results. Product: Wood Headphone Stand. Review: This kitchen whisk is so amazing, it saved my marriage, 23 out of 5 stars.
OH and don't forget the reviewer that when you access their profile you see that they have posted 76 reviews in a single day and every single one of them is 5 stars with the title "Great 'X'! " where x is the product title.
Don't get me wrong, I used Amazon back when it only sold books and I've been using Prime since it came out non-stop but the quality of the items, the search results, and the trust I have in the platform has gone waaaaaaaaaay down.
That's basically an exploit. Different 'products' can be related, and the reviews are supposed to be useful across them. The most obvious examples are just different colors of socks, or different sizes of shirt. Sometimes it's variants on a product: one with a handle and one without, or different models of TV with the same screen, or whatever.
But it's not Amazon who makes those connections, it's the companies entering product data. Some of them abuse it, and say products are related when they're not at all. Since there's millions of products listed, it takes time to identify and fix the false associations. In the meantime: people looking for headphone stands see reviews for whisks.
But yeah, quality has gone down. It hits some product categories a lot worse than others: cheap electronics is a shitshow.
I think he's just suggesting that the plugin filters it down to what an algorithm considers legitimate. These plugins usually only filter when you click the item so it wouldn't necessarily move the result down, just reduce potential purchases (which would eventually drop the result.
E: I'm probably stating the obvious above but the damage to bottom line might be after repeat findings until a user ultimately decides Amazon is mostly untrustworthy.
LOL