this post was submitted on 21 Sep 2023
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Kagi is a paid alternative to ad-supported search engines like Google and DuckDuckGo. It has recently revised its pricing model, reducing the cost for a plan with unmetered searches from $25 per month to $10.

Kagi boasts the following (and more) features:

  • Blocking or boosting specific domains in your search results
  • "Lenses", which are individual setting profiles (e.g. region locks, domain whitelists) that can be applied to search queries
  • All of the Bangs that DuckDuckGo has (e.g. type "!yt" in front of your query to immediately search on youtube.com)
  • Universal Summarizer, which works with any website, PDF document, YouTube video and more

This blog post goes into full details about Kagi's capabilities.

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[–] [email protected] 12 points 1 year ago (6 children)

Why the hell would you pay for search when the free competitors are just better

Also it's automatically not private when it requires a login. They know exactly what user is searching what, and basically breaks search in incognito mode. Also people love more accounts to manage.

"If it's free then you're the product" isn't even true when search engines are ad supported, so stick with the much better free alternatives.

If you really want to pay while not having to login, self-host a searx instance and you'll be logging your own data. You'll have complete control, it's significantly cheaper, and it's far more private without having to even login.

[–] [email protected] 20 points 1 year ago (1 children)

"If it's free then you're the product" isn't even true when search engines are ad supported, so stick with the much better free alternatives.

This is exactly what "you're the product" means. Google is selling your presence on their platform to advertisers - you are the product they're selling.

[–] [email protected] -1 points 1 year ago* (last edited 1 year ago) (1 children)

My comment says search engines. I specifically said that because I was not including Google. I know you specifically mentioned Google because other privacy search engines prove what you say as false. By that logic literally everything with consumers is a product, that's such a vague statement.

[–] [email protected] 1 points 1 year ago* (last edited 1 year ago) (1 children)

You are also DuckDuckGo's, StartPage's and Qwant's products. They sell your space on screen for ads. Now, they haven't enshittificatied to nearly the same degree as Google and full enshittification happening is of course not a given but making the user a product is basically step #1 to enshittification.

With Kagi, the product is the search engine service. You pay money and in return you get search results, lenses, bangs and all those neat little features. You are not being sold to 3rd parties. (At least not right now but I honestly don't see that happening any time soon.)

[–] [email protected] 1 points 1 year ago* (last edited 1 year ago) (1 children)

I'll just use AdBlock and get best of both worlds. You also have no idea what kagi is doing with your data, it's inherently eventually unprivate since it relies on a login. There is nothing wrong with ads, and they keep the service free and able to use it anonymously. The search results on free search engines are also the product here, since they only get paid from using them for results. All products require a userbase so that doesn't even make sense.

[–] [email protected] 1 points 1 year ago

You also have no idea what kagi is doing with your data

We in fact do have an idea what they do and don't do:

  • Searches are anonymous and private to you. Kagi does not log and associate searches with an account.
  • We do not log or store your IP address. Your IP address is used only temporarily when enriching location/maps searches, and is not shared with any other party.
  • We only store cookies needed for site functionality.
  • We do not use any web browser analytics or other frontend telemetry.
  • We do not display any ads, or have any first-party or third-party tracking in service of ads.
  • We do not share customer data with third parties, except as needed to perform explicitly accessed services. In those cases, we will share the minimum amount of data needed to provide the service, and will do so in an anonymous way.
  • We collect only the data needed to provide and protect the service.
  • We proxy all images to prevent tracking from third parties.
  • We use HTTPS encryption everywhere. All passwords are hashed and salted.

https://kagi.com/privacy

These terms are legally binding. If they did log searches despite these terms, that could end their business.

it’s inherently eventually unprivate since it relies on a login.

Not anonymous != unprivate.

Even if it was, I don't think it's different for all of the other search engines. For example: I do not believe for one second that Google can't identify you without being logged into your account; even with all the blocklisting your typical ad-blocker does.
Go try and fool https://abrahamjuliot.github.io/creepjs/ if you want to go try how little even things like incognito mode help against identification on the web and this is all just relatively simple client-side analysis without behaviour tracking.

There is nothing wrong with ads

I disagree that there is nothing wrong with modern propaganda but that's a topic for another discussion.

The search results on free search engines are also the product here, since they only get paid from using them for results.

No. That's the thing, they're not. Search results only serve to attract users. They only need to be good enough to be acceptable to users; everything beyond that is a waste of time and money from a business perspective.
They receive exactly $0 from you as a user. There is no sale contract between you. Therefore, you are not their customer, you are the product they sell to their actual customers.

[–] snaggen 14 points 1 year ago* (last edited 1 year ago) (1 children)

No ads disguised as search results. Actually, no ads at all. Great search results. Lenses.

Also, there is a solution for incognito mode. And ad supported, in practice means tracked by advertisers, and hence you are the product.

[–] [email protected] 2 points 1 year ago (2 children)

DDG proves literally all of that false. Also just use AdBlock with it. Elaborate on it working in private browsing without needing to login.

[–] [email protected] 9 points 1 year ago

DDG is just a wrapper around Bing and substantially worse than Google, smaller index and less up to date. Not needing a login doesn't really guarantee you anything either, as they still can identify you by IP or device finger print if they want to. You basically have to trust their marketing that they don't do that.

What makes Kagi interesting is that it's actually right up there with Google in terms of results, while surpassing it in terms of features. Would I pay $10/month for Kagi? Nope. It's good, but not magic. It's still just regular Internet search and you'll find most of what it finds with other search engines as well, especially when you hop between multiple. But if you want a better search engine and have the money, Kagi does feel like an upgrade, which the other alternatives just don't.

[–] syl 3 points 1 year ago

DDG has ads in the search result. Laginis honestly a great service. You can easily filter results and it removes BS SEO spam..

[–] [email protected] 10 points 1 year ago* (last edited 1 year ago) (1 children)

Why the hell would you pay for search when the free competitors are just better

Providing the service is not free, especially something like search that uses a LOT of storage and compute power to index websites. That's very expensive to do. There's two options as to how to pay for it:

  1. Pay for it yourself (like what Kagi is doing)
  2. Have someone else pay for it for you. For example, advertising like what Google and Bing do

The latter is what people mean when they say "you're the product". The advertisers are the customers.

self-host a searx instance

Two totally different things.

Searx is a search engine aggregation service. It is not a search engine itself, and you still need the backend search engines to make it useful. Searx could use Kagi though.

[–] [email protected] 1 points 1 year ago* (last edited 1 year ago) (1 children)

Kagi doesn't index, it's Google results as a proxy. That's literally what Searx does, and it's free. The issues you said with needing to pay for search is solved with Searx even if you claim it doesn't, it does. Also other search engines like DDG does a crawler + bing results is funded by ads, they're profitable. The mental gymnastics to pay for a shitty service makes no sense to me, but you do you if you want to support this terrible practice. Not to mention the numerous other issues I listed that you ignored.

Searx could use Kagi though.

Lol that makes no sense, and it probably violates Kagi's ToS. You're running a self hosted proxy through a service that's just a proxy for Google results. Just set Searx to search Google for the exact same thing.

"If you aren't paying for something, you are the product" sounds nice, but isn't true. Advertisment can exist and you can still not the product.

Instead it somehow makes more sense to pay for a privacy invasive search engine that requires a login, requires cookies, and doesn't work in private search.

[–] [email protected] 5 points 1 year ago (2 children)
[–] [email protected] 1 points 1 year ago (1 children)

Typically every search query on Kagi will call a number of different sources at the same time, all with the purpose of bringing the best possible search results to the user.

But most importantly, we are known for our unique results, coming from our web index (internal name - Teclis) and news index (internal name - TinyGem). Kagi's indexes provide unique results that help you discover non-commercial websites and "small web" discussions surrounding a particular topic.

They just proxy searches and then sort them lol. Definitely caching thrown in there too, as if that even changes anything. You're paying $10/mo for that when DDG does the same thing for free.

[–] [email protected] 3 points 1 year ago (1 children)

It says right there they have their own index, that they are pulling from Google et Al and also their own. Whether it's worth $10, I dunno. But it sounds like more than just an aggregator

[–] [email protected] 1 points 1 year ago (1 children)

@abaci @mojo 100% worth it for me.

I switched from Google to #DDG to #Kagi. Even if the results were exactly the same, Kagi is FAST. The whole experience is very snappy.

Beyond that:

- All your DDG bangs work, and you can add custom bangs

- They have some neat AI summarization features.

- You can manually boost/penalize/block domains

- Lenses focus your search on particular kinds of sites

[–] [email protected] 1 points 1 year ago

Comments like these really make this feel like this is astroturfing. It makes no sense to shill for a product this hard, let alone a really privacy invasive one that is worse the free alternatives.

[–] [email protected] 8 points 1 year ago* (last edited 1 year ago)

what search engines are actually good these days?

because that's the problem, they aren't

search results have gone down a sharp hill lately

I don't think Kagi is the answer, but there is a problem - a big one

[–] [email protected] 5 points 1 year ago (1 children)

Why the hell would you pay for search when the free competitors are just better

They aren't, that is why.