this post was submitted on 22 Sep 2023
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G+'s downfall was they kept it invite-only too long. Demand was there, people wanted in but Google was like, "Nah..."
By the time it was open-access, everyone had moved on or back to their old social media platforms. It could've been great, but Google, in typical Google fashion, got distracted by something shiny and killed it.
The sad thing is, if they'd thought even a tiny bit laterally and leveraged the fact that Google Reader was getting a lot of traction and a core of people were beginning to use its social functions, they could have backdoored themselves into being Digg/Reddit/Etc. and had the social media userbase to take on Facebook organically.
Instead, they fought the last war (Gmail vs Hotmail), intentionally eroded and then killed Reader, and with G+ they completely fucked up what was a cleaner interface (if not all that special) and a better technological experience, all while they were a brand that was at that time more trusted than their competitors.
Yep. Once they screwed up G+, I committed to never becoming dependent on any Google service beyond Drive and Gmail, and only those two because they're completely untouchable - Google couldn't break those without having a mass rebellion on its hands.