this post was submitted on 06 Sep 2023
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They will be CaaS
Didn't Tesla and others already try this (and will probably keep pushing it)?
Things like monthly subscriptions for various car features working like seat warmers.
You're thinking of BMW for the heated seats: https://www.theverge.com/2022/7/12/23204950/bmw-subscriptions-microtransactions-heated-seats-feature
And Toyota for being able to remote start your car with your keyfob. https://www.theverge.com/2021/12/12/22831105/toyota-subscription-remote-start-key-fob Which they later walked back when a lot of their customers pushed back on it: https://www.thedrive.com/tech/43636/toyota-reviewing-key-fob-remote-start-subscription-plan-after-massive-blowback
Tesla has some upgrades for a one time fee - like rear seat heaters and acceleration boost, and subscription ones - premium connectivity
That would be rentals
Or a lease
CarS - cars are service
CarL - cats are liquid