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Microsoft is using malware-like pop-ups in Windows 11 to get people to ditch Google
(www.theverge.com)
This is a most excellent place for technology news and articles.
Thing is, most normal users do not care about the settings. They use the computer like a TV, turn it on and expect it to work.
Nothing is stopping power users from looking through the settings to find good things to tweak, of course, but setting weird defaults to make a user look at their settings is indefinitely worse than, say, an optional tour of the OS that greets the user on their first login.