this post was submitted on 31 Aug 2023
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They correlate the content of your posts with all the other data they have about you, taken from every app (besides WhatsApp, FB etc) that has FB trackers built in. Then that aggregated profile will be used with AdTech to serve ads and make money. I personally object to Meta making money with my personal data without me using their products.
That's just how adtech works in general. Every ad company has a profile on who they think you are, well more technically a cohort of potential similar profiles. Also not all profiles can equated to a single person and a single person may have multiple. That's how wishy washy the whole tech is. It's good enough though. Way better than seeing those flashy "download these smiley trail mouse cursors" ads the old internet used to have. Still. I don't see the problem here, it's just about making ads more relevant to you. If you're not the kind to let ads sway you anyway than what's the big deal? And if you are the kind to be swayed at least they'll be actually relevant to what you're into.
The big deal is I help others make money of me without my consent or getting something back in return. At least not usefull to me. On top of that they track the hell out of me with surveillance.