this post was submitted on 07 Jun 2023
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Except this device isn't being marketed as an iPhone or iPad replacement. The closest thing to it replacing is a MacBook, but it's not being marketed as a MacBook replacement either. It seems to me like it's a blend between a MacBook Air replacement and a Pro Display XDR/general monitor replacement. A good OLED ultra wide monitor is above $1,000. A Pro Display XDR is $5,000-$6,000. With the Vision Pro, you could theoretically never buy a monitor again. I've bought two ergotron monitor arms at $200 each just to be able to move my monitors around a fraction of the amount that you can move windows inside Vision Pro. I don't think the price is out of line, and I do think there is a pretty obvious use case here. It's a monitor replacement for stationary computer use, with the option of limited portability. With a battery life of 2 hours it seems pretty obvious to me that mobile use wasn't Apple's priority with this.