this post was submitted on 27 Aug 2023
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Apple is very good at price discrimination. I hey know if they can build a slightly cheaper phone by reusing the SoC from the older lightning version, and 99% of iPhone users won’t care (for whatever reason) they then know that the 1% that does care will spend a little bit more on the Pro model. And they do that with few different features, which ends up with the Pro models selling a significant number of units.