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YouTube's new ad strategy is bound to upset users: YouTube Peak Points utilise Gemini to identify moments where users will be most engaged, so advertisers can place ads at the point. (htxt.co.za)

submitted 1 week ago by Pro to c/[email protected]

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This week YouTube hosted Brandcast 2025 in which it revealed how marketers could make better use of the platform to connect with customers.

A few new so-called innovations were announced at the event but one has caught the attention of the internet – Peak Points. This new product makes use of Gemini to detect “the most meaningful, or ‘peak’, moments within YouTube’s popular content to place your brand where audiences are the most engaged”.

Essentially, YouTube will use Gemini and probably the heatmap generated on YouTube videos by people skipping to popular points, to determine where to place advertising. Anybody who has grown up watching terrestrial television where adverts arrive as a way to build suspense will understand how annoying Peak Points could become.

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[–] [email protected] 69 points 1 week ago (10 children)

That's because it doesn't. Just don't tell the investors.

[–] [email protected] 24 points 1 week ago (9 children)

At some point you would think the investors would get upset about all the lying...

[–] [email protected] 21 points 1 week ago (6 children)

You know. I feel like its a bit obvious to say but a system where corporations are operated top-down by a group of individuals whose only interest is the profitability of said corporation with little to no consideration in other aspects of the corporation (the employees for one) is a pretty bad system. I remember reading that Henry Ford wanted to drop the price of the Model T to make it even more of an everyman car. Two of his top investors took him to court over it. This isn't to say Ford was some sort of paragon; but it strikes me sometime, the degree to which the naked greed of some people pierces the capitalist veil of competitive innovation for social betterment.

[–] sirdorius 8 points 1 week ago

This only strikes us plebes when we find out about it. It is common knowledge in economist circles:

https://en.wikipedia.org/wiki/Shareholder_primacy

The Social Responsibility of Business is to Increase Its Profits: a company has no social responsibility to the public or society; its only responsibility is to its shareholders https://en.wikipedia.org/wiki/Friedman_doctrine

This has only been recently challenged as a PR attempt to rebrand it into "stakeholder capitalism"

Also, not related but equally horrifying: in macroeconomics there is a target of unemployment of around 5%, aka full employment is to be avoided: https://en.wikipedia.org/wiki/NAIRU

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