Similar to Mastodon's spikes last year, it seems. Anyways, there is data to think about. Source
this post was submitted on 06 Aug 2023
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My guess is a lot of people came in saw that Lemmy was kinda dead a lot of the time but suspected it would continue to grow so they left it temporarily to go back to reddit while they waited for Lemmy to catch up
But if everybody things that, it will never grow
Quote I heard very recently: Don't do things that would not achieve the goal you wanted if everybody did it.
It's got too many caveats, but it's certainly food for thought.