this post was submitted on 07 May 2025
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I don't know if 'simply' is the word I'd use here, but there's clearly been some unforced errors on Google's part with regards to search
I'm too lazy to find the article (google the man who ruined google search, think it was ed zitron's blog) but TL;DR they made the key metric for search users something like ad impressions per search or something, whereas it used to be how fast you found what you were looking for. It was a deliberate decision, so I'd say 'simply' may just be the word here.