this post was submitted on 03 May 2025
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The key result
While that is indeed what was reported, we and the researchers will never know if the posters with shifted opinions were human or in fact also AI bots.
The whole thing is dodgy for lack of controls, this isn't science it's marketing
If they were personalized wouldn't that mean they shouldn't really receive that many upvotes other than maybe from the person they were personalized for?
Their success metric was to get the OP to award them a 'Delta', which is to say that the OP admits that the research bot comment changed their view. They were not trying to farm upvotes, just to get the OP to say that the research bot was effective.
I would assume that people in a similar demographics are interested in similar topics. Adjusting the answer to a person within a demographic would therefore adjust it to all people within that demographic and interested in that specific topic.
Or maybe it's just the nature of the answer being more personal that makes it more appealing to people in general, no matter their background.