this post was submitted on 05 Aug 2023
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Threads is an add-on to instagram. It automatically created shadow accounts for everyone on instagram and automatically imported all followers. Under no reasonable definition can that be counted as organic.
It didn’t automatically create accounts, you had to go in instagram and choose to sign up to threads. It’s just that it became very trendy very quickly and for a very short amount of time. Partly due to the fact that on signing up you got a badge on your instagram account saying you were the Xth person to sign up to threads.