this post was submitted on 03 Aug 2023
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In Germany, BMW and VW both offer subscriptions for functionality already built into the car. BMW is notorious for their heated seat subscription here and the Mk8 Golf I leased for a while had a bunch of minor stuff pay-walled like automatic high beams, changing color of the interior ambient lighting, etc.
You can still outright buy those features but it’s totally insane to pay for something that’s already physically inside the car. And it’s not like these are budget brands that need to upsell a bunch of stuff to be profitable. A base Golf starts at €31k…