this post was submitted on 14 Feb 2025
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It turns out consumers aren't totally mindless drones that just buy whatever you publish because you're Ubisoft, Ubisoft.
I swear they've been incredibly cocky in recent years while simultaneously producing bad games, and broadcasting their stagnation and unwillingness to take risks on anything that isn't a new revenue stream (as if being formulaic profit hounds is a strength).
I swear MBAs ruin everything. Infinite growth is a horrible horrible idea. I wish we could break out of this cycle of every big company trying to market themselves as the company that cracked the code on the infinite money glitch. The code is ... make a good product and be decent to your customers; it's an ancient code, and it's so annoying that so many C-suite folks can't see it.
I think about this post from last year a lot:
https://gameworldobserver.com/2024/05/24/square-enix-final-fantasy-unrealistic-sales-targets-jacob-navok
Thinking about that quote, it sounds nonsensical
At the outset, all businesses seek to grow faster than the average/stock market. Five years later, half will do better than average, and half will do worse than average.
Saying that the half that did worse should have instead invested into the market, five years ago, is kind of meaningless.
What makes it make even less sense is imagine they could magically somehow have invested instead of creating something. Fast forward a few cycles of businesses swapping over from not beating the average and instead of actually creating anything, everybody is only investing. Except, none of them are actually creating anything.