this post was submitted on 20 Jan 2025
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130
FTC: Companies Are Using Your Data for Individualized 'Surveillance Pricing' (www.pcmag.com)
submitted 8 hours ago by [email protected] to c/[email protected]
21 comments fedilink hide all child comments
 

Your personal data, including your precise location, browser history, and even your mouse movements, is being used by some companies to show different prices for the same products—a phenomenon the FTC has dubbed "surveillance pricing."

According to a new FTC report, retailers are hiring "intermediary firms" to algorithmically tweak and target their prices. 

"Instead of a price or promotion being a static feature of a product, the same product could have a different price or promotion based on a variety of inputs—including consumer-related data and their behaviors and preferences, the location, time, and channels by which a consumer buys the product," the FTC says.

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[–] [email protected] 35 points 6 hours ago (2 children)

Doesn't this open up a clear pathway way to discrimination?

Even AI and data has bias, add that with malicious intent, and what stops a grocer from charging exploited communities higher prices?

[–] [email protected] 17 points 4 hours ago

Look at who's coming into power tomorrow, and who's sucking him off the most. This shit is about to get ten times worse.

[–] [email protected] 15 points 6 hours ago* (last edited 6 hours ago) (2 children)

Companies like Amazon been doing this for a long time. Yes, it's discriminatory. No one has done anything about it. And they probably won't for at least another 4 years.

[–] [email protected] 4 points 2 hours ago

4 years

If we're lucky. And even if we have another president and that president is a Democrat and even if that president has a Democrat super majority in the House and Senate, I am not convinced that they will prioritize breaking up monopolies.

[–] [email protected] 5 points 5 hours ago* (last edited 5 hours ago) (1 children)

Why 4 years? Edit: oh... Oh no.

[–] [email protected] 5 points 4 hours ago

Buckle up, buckaroos!