Delivery really is just much more convenient. I've been getting my groceries delivered like this from a certain big box retailer and it's been very nice. No more bullshit traffic, bullshit parking, bullshit walk in and out, bullshit aisle walking around slow people, bullshit searching, bullshit looking for an employee for 20 minutes to help get a $3 stick of deodorant, bullshit line at checkout, etc etc. Now it's just click add to cart and it shows up at my door the next day.

I'm sure it's partly by design because they charge a subscription for the service, but the convenience and money/time saved not having to drive makes it so worth it.