this post was submitted on 01 Jan 2025
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https://www.npr.org/sections/money/2020/07/14/890435359/is-it-time-to-kill-the-penny
Yeah. But the penny allows salespeople to provide a price that is enticing to the consumer because it's basically taking advantage of the psychology of how we round things. So it's good for businesses, and that's exactly why it still exists.
In that case it would actually round down, so $9.99 would become $9.95.
First, no the shelf price is not altered.
Second the final price at the register is rounded to the closest 5 cent.
Some times you'll go up, sometimes you'll go down. It all breaks even in the end.