this post was submitted on 15 Nov 2024
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Eh....This is a little rose coloured glasses. Anyone else remember the pre-adblock era of umpteen pop-up ads?
A crummy history of ads on the internet:
Starts out mostly used in formal fields and universities. Very usable!
Businesses get on board and start the horrible ad infestation, leading to scammers and popup hell duw to misuse of a feature.
Ad blockers start to reign in that shit, and the better browsers kill the popup infestation at the source. Pretty darn usable at this point, except for internet explorer.
Google, an ad company, decides to make a browser so they can do all the malicious advertising and tracking on the backend.
uBlock Origin is too effective at blocking the browser based tracking and advertising so google decided to do the manifest 3 or whatever that bullshit is called to openly force ads onto users.
Based on history, I expect chrome to die a slow death due to the backlash from the manifest crap, but could be wrong since people are apparently fine with ads being forced into streaming services.
There were a couple years where businesses were "entering cyberspace" and still trying to figure it out. Mostly this involved static webpages, since they saw the web as a kind of yellow pages. i.e. a business' web page was their ad.
It amazes me how accepting most people are of ads. I suspect Google's going to win, and their ultimate contribution to humanity will be forcing ads into everything.
People are accepting of ads because ads are literally everywhere. A world without ads would be very strange indeed!
Every logo that exists and every product that has its own name/brand printed on it is an ad. Every product name in a catalog or simple list is an ad.
A world without ads would be like hundreds of years ago when you could buy soap that just looked like soap with no labels and no packaging at all. When the only food you purchased was bare produce/meat (or the whole animal). But even then any assembled/manufactured product would have some sort of "maker's mark".
I mean, how long have humans been branding cattle? That's the original use of that term!
That's an excellent point. Hundreds of years ago, if you wanted to recomment the product of a particularly skilled soapmaker or farmer, you'd say "Jo made that", and maybe you could point to Jo's logo on the product so your friends knew how to recognize it. So the signifier of quality (the brand) pointed to the signified of a quality product. But now the signifier has become disentangled from the signified: the advertisements and marketing campaigns promote brand loyalty even if the product becomes worse through inferior ingredients or shrinkflation. Because of this, the signifier is presented to us when we do not want to see it.
A logo's very different from what I would consider an "ad". I don't mind logos existing, but anything pushed in my face is horrible and I hate it.