Has YouTube experienced enshittification?
this post was submitted on 29 Oct 2024
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Enshittification
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What is enshittification?
The phenomenon of online platforms gradually degrading the quality of their services, often by promoting advertisements and sponsored content, in order to increase profits. (Cory Doctorow, 2022, extracted from Wikitionary) source
The lifecycle of Big Internet
We discuss how predatory big tech platforms live and die by luring people in and then decaying for profit.
Embrace, extend and extinguish
We also discuss how naturally open technologies like the Fediverse can be susceptible to corporate takeovers, rugpulls and subsequent enshittification.
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Enshittification has 3 steps:
Youtube is past the first step
In the comments for this post i have seen 3 explanations:
Boosting smaller youtubers, which would not make the platform worse for the users, meaning that it couldnt be part of the process
Boosting radical youtubers, which would make the platform worse for business customers, but not increase profits, meaning that it couldnt be part of the process
Making people click on videos more often, which goes against attempts to make people watch single videos for longer
This is just a terrible change, there is no overused word to describe it