this post was submitted on 20 Oct 2024
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Gift card money is invested same as sales, it rings up the same. This stuff gets sloshed together in the overall balance sheet. It amounts to probabilistic overpaying, where one person might spend their whole card immediately (no overpaying), another takes their time using it (overpaid at the rate of inflation), and another forgets about it, loses it, or just never spends all of it (overpayment by the amount left on the card).
You could also think of it as zero-interest debt issued by the purchaser to the store, payable in future purchase credits with the onus on the lender of the debt to collect later. As you note, the store can invest the money immediately so it is guaranteed profit.