Technology

61227 readers

4172 users here now

This is a most excellent place for technology news and articles.

Our Rules

Follow the lemmy.world rules.
Only tech related content.
Be excellent to each other!
Mod approved content bots can post up to 10 articles per day.
Threads asking for personal tech support may be deleted.
Politics threads may be removed.
No memes allowed as posts, OK to post as comments.
Only approved bots from the list below, to ask if your bot can be added please contact us.
Check for duplicates before posting, duplicates may be removed
Accounts 7 days and younger will have their posts automatically removed.

Approved Bots

founded 2 years ago

MODERATORS

[email protected]

504

LG TVs start showing ads on screensavers | LG's TV business is heightening focus on selling ads and tracking (arstechnica.com)

submitted 4 months ago by [email protected] to c/[email protected]

90 comments fedilink hide all child comments

The move embodies how ads are a growing and virtually inescapable part of the TV-viewing experience—even when you're not watching anything.

As you might have expected, LG didn’t make a big, splashy announcement to consumers or LG TV owners about this new ad format. Instead, and ostensibly strategically, the September 5 announcement was made to advertisers. LG appears to know that screensaver ads aren't a feature that excites users. Still, it and many other TV makers are happy to shove ads into the software of already-purchased devices.

LG TV owners may have already spotted the ads or learned about them via FlatpanelsHD, which today reported seeing a full-screen ad on the screensaver for LG's latest flagship TV, the G4. “The ad appeared before the conventional screensaver kicks in," per the website, “and was localized to the region the TV was set to.”

LG has put these ads on by default, according to FlatpanelsHD, but you can disable them in the TVs' settings. Still, the introduction of ads during a screensaver, shown during a pause in TV viewing that some TVs use as an opportunity to show art or personal photos that amplify the space, illustrates the high priority that ad dollars and tracking have among today’s TVs—even new top-of-the-line ones.

The addition of screensaver ads that users can disable may sound like a comparatively smaller disruption as far as TV operating system (OS) ads go. But the incorporation of new ad formats into TV OSes' various nooks and crannies is a slippery slope. Some TV brands are even centered more on ads than selling hardware. Unfortunately, it’s up to OS operators and TV OEMs to decide where the line is, including for already-purchased TVs. User and advertiser interests don’t always align, making TV streaming platforms without third-party ads, such as Apple TV, increasingly scarce gems.

you are viewing a single comment's thread
view the rest of the comments

[–] [email protected] 13 points 4 months ago (1 children)

If I'm not watching it, my TV stays off. But for how long anymore, I wonder..

Side thought: the smartphone ROMs/roots scene has slowed down, recently; maybe it's time to start with TVs rooting.

[–] [email protected] 2 points 4 months ago

One of the concerns I would have with custom ROMs for TVs is that I think a lot of the image processing magic that makes the image look good on these high end displays is done in some proprietary method that the custom ROM wouldn't be able to use. Either in software or in hardware.

The magic of the high end TVs isn't actually in the panel itself as much as in the driving of the panel.